The days of your customers searching the Phoenix Yellow Pages to find your business are numbered. With the advent of the search engine, more and more people consider it an indispensable tool to find information. To continue to remain relevant to your prospective clients, your business needs to have a well-planned and well-executed digital marketing strategy. Local businesses in Phoenix are finding that the search engines are providing a better marketing return on investment (ROI) than newspapers or local radio. One of the keys to a good overall online marketing strategy is search engine optimization or SEO.
When you need to get answers on how to do something or researching a product or service, you’re most likely searching for it online and not flipping through your local Phoenix newspaper. Say you are looking to buy or sell a home. You may search using terms such as “phoenix realtor” or “real estate in scottsdale”. Typically, the top result in the search results pages (SERPs) will be clicked on three times more than the other results. It therefore pays to be in the top 3 or top 5 results where most of your visitors are most likely to click. Visitors who arrive on your website with relevant search phrases are truly targeted prospects likely to convert into a sale.
Getting web traffic, however, is only half of the overall marketing equation. It is imperative that you also develop a website that speaks to your visitors. If the feeling your visitors get is a business that doesn’t seem very professional, they’ll click on the back button and view the next relevant search result. Another challenge many businesses face is not having the right message on the landing page visitors visit once our Phoenix SEO consultants start ranking the page. Professional SEO companies in Phoenix will ensure that you have content to engage and convert those visitors into sales.
When you work with us, we want to make sure you succeed. What this means is that we don’t just focus on rankings alone, we want to ensure you get increased business as a result of working with us. To accomplish this, we review the various aspects of your online promotion in Phoenix from getting the click to making the sale. A good SEO in Phoenix will monitor areas such as:
- Time on site – Tracking this metric is crucial for success in search engine marketing because it correlates to the relevancy of your content to your search visitor. If many of your search visitors don’t “stick” to your site well, Google will translate this behavior as one indicating poor relevancy and start pushing your website result down the SERPs.
- Inbound prospect handling – Whether the visitor calls your business or submits a form to request a quote, we make sure that your leads are responded to with expediency and proper follow-up.
The future of business success requires you to get on-board the Internet marketing bandwagon. Get an increased ROI on your marketing investment with Phoenix search engine optimization. So that we can help you best, contact us via our Discovery Form. It’ll be the best move you make for your business.
Also serving AZ cities: Glendale, Mesa, Scottsdale, Chandler, Tempe, Gilbert, Ahwatukee, and Tucson.
